Digital playbook · $9 one-time
The Landing Page Roast Playbook
The 6-pillar self-audit framework I use when I write a landing-page roast — distilled so you can apply it yourself without paying per critique.
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What's inside
- 17-page playbook covering the 6 pillars I score every page on
- The exact AI prompt — drop it into Claude or ChatGPT for instant critiques
- 3 worked-example roasts with scores and fixes, to calibrate your own eye
- Scoring rubric so you can grade your page 0-10 on each pillar
- Lifetime updates — I refresh the playbook when I find new patterns
The 6 pillars
- First 5 Seconds — can a new visitor tell what you sell?
- Pricing Visibility — how many clicks to your actual numbers?
- Social Proof — testimonials with name + photo + company, above the fold
- CTA Strength — does your button copy match visitor intent?
- Trust Signals — guarantees, founder identity, refund language
- The One Fix — the forcing function; what ships today
Who this is for
Solo SaaS founders and indie hackers with a live landing page that is not converting as well as you think it should. If you're making under $1k MRR and you can't afford a $2,000 conversion agency, this is the framework you need.
If you want the done-for-you version instead, my $5 AI roast service runs on this exact framework and delivers a critique to your inbox in 60 seconds.
Written by
David Shin — solo founder of EmbedProof and LandingPageRoast. This playbook is the same 6-pillar framework that powers my $5 AI roast service — packaged so you can run it on your own pages, forever, without paying per critique.