Testimonial Request Email Templates You Can Copy and Paste
You know you need testimonials on your website. You know your customers are happy. But writing the email to ask for one feels awkward. You draft something, it sounds too corporate, you delete it. You try again, it sounds too desperate, you delete that too.
Here are six testimonial request email templates for different situations. Copy them, change the product name, and send. Each one has been written to feel natural, not salesy, because the best testimonial requests do not feel like requests at all.
Template 1: After a Positive Support Interaction
This is the highest-conversion moment to ask. The customer just had a problem, you solved it, and they are feeling grateful. Strike while the iron is hot.
Hi [Name],
Glad we got that sorted for you! Since you have a fresh experience with [Product], would you mind sharing a quick testimonial?
Just a sentence or two about what you like — it helps other [your target customer] decide to give us a try.
You can write it here: [collection link]
No pressure at all. And thanks again for being a customer.
[Your name]
Why it works: It is short, it references their recent positive experience, and the collection link removes all friction — they click, type, submit. No back-and-forth.
Template 2: After Purchase or Onboarding
Send this 7-14 days after someone signs up or buys. Long enough that they have formed an opinion, short enough that the experience is still fresh.
Hi [Name],
You have been using [Product] for about two weeks now. How is it going?
If you are finding it useful, I would love a quick testimonial I can share on our website. Nothing long — even one or two sentences helps a lot.
Here is a quick form: [collection link]
And if something is not working well, just reply to this email — I read every response.
[Your name]
Why it works: It checks in genuinely, not just asking for something. The “if something is not working” line builds trust and sometimes surfaces bugs you did not know about.
Template 3: For Long-Time Customers
Your best testimonials come from people who have been using your product for months. They have real results to share, not just first impressions.
Hi [Name],
You have been a [Product] customer since [month/year], and I really appreciate it.
I am building up our testimonials page and thought of you. Would you be open to sharing a quick quote about your experience? Specifically, what problem [Product] solved for you or what you like most about it.
Takes 30 seconds: [collection link]
Totally optional, but it would mean a lot.
[Your name]
Why it works: It acknowledges their loyalty, gives them a specific prompt (“what problem it solved”), and sets the expectation that it is quick.
Template 4: After a Milestone or Win
If your product tracks metrics — revenue, time saved, tasks completed — send this when a customer hits a milestone. The testimonial practically writes itself because they have a concrete number to share.
Hi [Name],
Just noticed you hit [milestone] with [Product] — that is awesome.
Would you mind sharing a quick testimonial about your experience? Numbers like that really help other [target customers] see what is possible.
Drop it here: [collection link]
Congrats again!
[Your name]
Why it works: You are not asking out of nowhere — you are celebrating their success. The testimonial feels like a natural extension of the conversation.
Template 5: The Direct Ask (When You Know Them Well)
For customers you have a real relationship with — people who have replied to your emails, given feedback, or chatted with you. Skip the pleasantries and be direct.
Hey [Name],
Would you write me a quick testimonial? I am adding social proof to our site and your perspective would carry weight.
Here is the link: [collection link]
Thanks!
[Your name]
Why it works: Sometimes less is more. If you have a relationship, a short direct ask has a higher response rate than a long, carefully crafted email.
Template 6: The Batch Ask (For Your Whole Customer Base)
When you need volume and you are okay with a lower response rate. Send to your entire customer list. Expect 5-15% of people to respond.
Hi [Name],
I am adding a testimonials section to the [Product] website and would love to include your voice.
If you have 30 seconds, I would appreciate a quick quote about:
- What you use [Product] for
- What you like most about it
- Whether you would recommend it (and why)
Submit here: [collection link]
Your name and role will be displayed alongside your quote. If you would prefer to stay anonymous, just let me know.
Thanks for being part of the community.
[Your name]
Why it works: The “can I feature you” framing makes it feel like an honor, not a chore. The bullet points give structure so people do not stare at a blank text field.
Tips for Getting More Responses
- Use a collection link, not “reply to this email.” A dedicated form converts 3-5x better than asking people to type a free-form reply. The form gives structure and makes it feel quick.
- Send from a person, not a brand. “From: Sarah at Acme” gets opened more than “From: Acme Team.”
- Follow up once. Many people intend to write a testimonial but forget. A single follow-up 3-5 days later recovers 20-30% of non-responders.
- Time it right. Tuesday through Thursday mornings get the highest email open rates. Avoid Mondays and Fridays.
- Do not offer incentives. Paid testimonials read as fake. Genuine praise from real customers converts better than polished quotes from people who got a gift card.
What to Do After You Collect Testimonials
You sent the emails. Testimonials are coming in. Now what? You need them on your website where they actually influence buying decisions. The three high-impact placements:
- Above the fold on your landing page — first thing visitors see
- Next to your pricing section — reduces purchase anxiety
- On your signup page — reinforces the decision at the moment of action
The fastest way to get testimonials from your inbox to your website: EmbedProof. Create a widget, approve the testimonials you want to display, paste one script tag on your site. Free for up to 10 testimonials — no credit card, no time limit. Pro is $19/mo if you need unlimited widgets and branding removal.
The collection link in every template above? That is an EmbedProof feature. Customers click it, submit their testimonial, and it lands in your dashboard ready to approve and embed.
Start collecting testimonials now — free forever for 10 testimonials. embedproof.app/signup
Start Free — No Credit Card