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Social Proof Scorecard

Rate your landing page across 6 trust categories. 18 checkpoints, 2 minutes, zero signup. Find exactly where visitors lose confidence.

Your Score

—0/33

At least one testimonial visible above the fold

Visitors who see social proof before scrolling convert 2-3x better.

Testimonials include full name and company/role

Anonymous quotes read as fabricated. Named quotes build trust.

Testimonials include a photo or avatar

A face makes the quote feel real. Stock photos do not count.

A specific user/customer count is displayed

"Join 2,400+ teams" beats "trusted by many." Specificity signals honesty.

Company logos from recognizable customers are shown

Even 3-4 logos in a strip can shift perception from unknown to established.

Numbers are recent or growing (not stale)

A counter stuck at "500+" for a year looks abandoned. Update or remove.

Rating or review badge from G2, Capterra, Product Hunt, etc.

Third-party validation is harder to fake than self-hosted quotes.

Review source is linked (not just a star graphic)

Unlinked stars look decorative. A link to the review page proves it.

At least one case study or detailed success story

Long-form proof converts high-intent visitors who need to justify a purchase.

Founder name and face appear on the page

Indie SaaS buyers trust people, not brands. Show who built this.

An origin story or "why I built this" section exists

A 3-sentence backstory above pricing converts better than any copy tweak.

Founder is reachable (email, Twitter, or chat visible)

Showing you are reachable implies you stand behind the product.

"Cancel anytime" or money-back guarantee near pricing

Reduces purchase anxiety. Place it within 50px of the buy button.

Security or privacy info mentioned (SSL, SOC2, GDPR, etc.)

Even "Your data is encrypted" helps. Especially for B2B buyers.

Physical address, company info, or legal links in footer

Real companies have real addresses. It signals permanence.

Price is visible without clicking or scrolling far

Hidden pricing signals "expensive." Show it early and confidently.

Primary CTA uses specific language (not just "Get Started")

"Start your free trial" or "See pricing" beats generic "Learn More."

Only one primary CTA per screen (not competing actions)

Multiple CTAs create decision paralysis. Pick one per viewport.

Want the AI version?

This scorecard is a self-audit. For a specific, AI-powered critique of your actual page — hero copy, pricing clarity, CTA strength, and exact replacement suggestions — get the full roast.

Full AI Roast — $5 Premium Deep-Dive — $50

One-time payment via Stripe. Critique delivered in under 60 seconds + emailed.

Need testimonials first? Generate a request email · Read the social proof guide · Built by EmbedProof

Want the AI version?

This scorecard is a self-audit. For a specific, AI-powered critique of your actual page — hero copy, pricing clarity, CTA strength, and exact replacement suggestions — get the full roast.

One-time payment via Stripe. Critique delivered in under 60 seconds + emailed.